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業務分野

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Responding to Unfair Competition

Lee & Ko’s Intellectual Property Practice Group has accumulated deep understanding and broad experience in disputes and litigations involving unfair competition allegations in multiple industries, including fashion, entertainment, gaming, restaurants, pharmaceuticals, and e-commerce.  Our IP practice group provides expert legal services tailored to each client’s needs and business goals by developing.
主な業務分野
Imitations and Misrepresentations

In this rapidly evolving world of enhanced IP assets, there are many different types of disputes related to unfair competition in Korea, including the unfair free-riding off of the valuable brands and worldwide businesses created by our clients.  In Korea, misleading consumers by falsely labeling products also constitutes an act of unfair competition.  Our practice group has unparalleled experience and expertise in dealing with various forms of disputes involving unauthorized use of valuable IP assets as well as mislabeling of products.  We provide comprehensive legal services and strategic advice to clients for resolving and responding to such disputes through civil, criminal and administrative measures in Korea and beyond. We are experienced in helping clients to coordinate their international IP protection strategies, including bringing litigation and working with International counsel around the world.


Domain Disputes

Based on many years of experience in successfully resolving domain disputes involving famous brands and celebrities, our IP practice group is capable of providing tailored services targeted to each client’s needs in domain disputes ranging from building up strategic measures to litigation before the courts.  Our team also advises clients regarding the legal, regulatory, and policy issues presented in Internet-related disputes, including managing the risks that arise from the use of platforms, complying with applicable laws and regulations, and policing IP rights on the Internet. 
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代表例
  • Represented multinational clients and leading brands in imitation cases
  • Represented global clients in misrepresentation of product cases 
  • Advised K2 on taking a series of measures (civil and criminal) to eradicate imitation products and protect the famous brand name
  • Obtained preliminary injunction against imitations of famous handbags 
  • Defended preliminary injunction assertion in a UCPA violation case involving famous online “Battle Royale” game 
  • Represented BigHit in a case involving unauthorized use of the images of the K-Pop boyband BTS 
  • Advised on taking measures against a former distributor for false labeling of products 
  • Represented Straumann Group in a domain dispute case 
  • Represented Hanwha Total in a domain dispute case 
  • Represented Williams Sonoma (Pottery Barn) in a domain dispute case
  • Represented JP Morgan in a domain dispute case
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主な連絡先
IP訴訟/審判. 営業秘密・企業情報の保護 不正競争行為への対応 Healthcare / Life Science Practice IP戦略コンサルティング 職務発明 ゲーム/スポーツ/エンターテイメント Copyright · Computer program 刑事(裁判) AeroSpace
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Un Ho KIM (金云淏)

Partner

T +82-2-772-4695

E unho.kim@leeko.com

IP訴訟/審判. 営業秘密・企業情報の保護 不正競争行為への対応 Healthcare / Life Science Practice IP戦略コンサルティング 職務発明 ゲーム/スポーツ/エンターテイメント Copyright · Computer program 刑事(裁判)
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Heon LEE (李憲)

Partner

T +82-2-6386-0720

E heon.lee@leeko.com

IP訴訟/審判. IP戦略コンサルティング 国際訴訟 国際仲裁 職務発明 水際措置 知的財産取引/ライセンス  フランチャイズ ゲーム/スポーツ/エンターテイメント
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Vera Eun Woo LEE (李恩雨)

Partner

T +82-2-772-4334

E eunwoo.lee@leeko.com

IP訴訟/審判. エンターテイメント 情報保護 個人情報紛争 不正競争行為への対応 紛争解決 IP戦略コンサルティング 営業秘密・企業情報の保護 オープンソースソフトウェア 国際訴訟 国際仲裁 国際IP訴訟 IPコンプライアンス 職務発明 水際措置 知的財産取引/ライセンス  ゲーム/スポーツ/エンターテイメント Copyright · Computer program NFT(Non-Fungible Token) Discovery Digital Health Metaverse Tech & AI
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Jaewoo KWAK (郭宰佑)

Partner

T +82-2-772-4985

E jaewoo.kwak@leeko.com